After deciding on what our Masthead for the magazine will be we started discussing the layout and the content it would have. During class, we made some rough and quick sketches so we all clearly understood each others wishes and expectations regarding the magazine, to make sure we were on the same page.
We decided to challenge magazine conventions, by respecting only some in our designs.
for example:
COVER
MASTHEAD - We decided that we wanted to the Masthead to be very large on the upper left side of the magazine. We agreed as a group, upon a more minimalist approach to our cover, in the sense that we font want a lot of writing or text.
ISSUE NUMBER - We split the magazine in 4 issues where every group member could individually express their visions and ideas (you can find more of my colleagues work on their blogs). I have issue no. 4, and have to think of a catchy title.
As for the layout of this page, we decided to all write the issue number straight under the masthead, in order to keep the minimalist look.
THEME - The theme of the magazine we decided would also be rather large on the cover. In the center or right of the magazine. This will grab audiences attention and hook people on buying and reading the magazine.
CONTENTS
For the contents page, we agreed to go for a double page spread contents section. With the title and model/photo on the left side of the magazine and the actual content with articles and editorials on the right side.
Like i said earlier the left page would have a photo and a title while the right has the actual contents information, this not only distributes the viewer attention evenly but also allows every member room to explore and experiment when communicating their concept for their magazine.
The right side, we decided, would be structured in 2/3 columns with an 'article' section and an 'editorial' section, and a separating line segment.
As for fonts we decided on the fonts we would all use over the whole magazine. We used a variety of apps to download these fonts. I especially like using DaFont, but my colleagues also used adobe fonts and google-fonts.
TITLES
For the main titles, excluding the theme on the cover page (which can be in any font), we agreed to stick to one font for all titles.
Stretch Pro:
We like this font because it is very basic and simple, so it doesn't interfere with any designs we would like to do, however still is a little more interesting and out of the ordinary because of its stretched aspect.
SUBTITLES
For subtitles, to contrasts the more stretched titles, we looked for a more squished font, yet still quite simple. We knew we wanted the font to be sans serif, and very simple - yet again to avoid any interference with any design ideas we have.
MAIN BODY
For any main body text, in case my colleagues wanted to have articles or parts of text in their editorials, we also agreed on a font. We thought this font should be accessible to everyone and as easy as possible to find and use. So we looked for fonts that every laptop/computer has, and found "Minion Variable Concept". This is a sans serif font, that adds a bit of elegance to the magazine and overall ties all the different typography together through its simplicity.
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