For our social media page we decided on naming it simple - melanie.martinez.media. We wanted to include the artist's name as well as ‘media’ so that in any case if the instagram account appears as a suggestion to some people, they do not get confused with the account being a fan page of Melanie Martinez.
The social media app we chose to work with in order to present the process for the music video is Instagram. We chose to work with Instagram as we are all very familiar with the app, straightforward to work with and it fits the audience which we want to target this being starting from teenagers to adults around the age group of 15-30 years old.
For the Instagram page we are planning to create and layout the posts in a way which is linked to the artists instagram page, including a bright colourful scheme, posts which link in with one another so that it gives the audience a sense of continuity and connection between the posts which creates a 'story' showing the process gone through in order to create the final music video. Throughout the process we will include a combination of videos and photos as well as step-by-step screenshots in order to make the audience understand and take them through the process of creating the music video. We chose to work with a bright colour scheme for the instagram page the same colour scheme we worked with for the digipak and music video these being white, purple and green.
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